The Importance of E-commerce Website for Online Business.

The world wide web (www) is playing a significant role in everyone's life in today's world. Internet has brought revolutionary change to make our activities easier. This is why people these days are getting everything they need, from a bus, train, plane ticket purchasing to buy food, clothes and toys for babies, now is a matter of second. The brick and mortar shop are converting to online shop. In this forth industrial revolution, we are badly depended in internet. In this age, we are mostly depends on e-commerce for buying and selling our things we need. These days many entrepreneurs are selling their products by Facebook page which is called f-commerce. But Facebook page is not fit for getting real advantages of e-commerce. So, an e-commerce entrepreneur must need a website to make selling and purchasing system easiest.

Let’s discuss, why does a website need for online business.

1. For your unique business identity.

Unique Identity is much more important for every sector. It is quite tough to find someone or something without its unique identity. In business sector, it is so much important to found a unique identity of your Business. If you are currently running a Facebook business page, then just search by your page name in Facebook. You might have gotten some pages as same as your page name. If you didn’t find same named page, you most probably will find after some days. Because Facebook allows more than one page as same name, as they allow plenty of ID as same name.

Therefore, to get uniqueness you need an e-commerce website. Because There could be only one website by a domain name. If you register a domain and build a website by your business name then non can use your business name in the internet world.

2. To reach to a huge audience.

If you want to spread your business all over the world or even in national wide. You must need a website. Anyone can access into a website from any corner of the world through internet. But if you are still using a brick and mortar shop then your next-door people may find difficulty to visit your shop. These days more than 58 percent of global population are using internet when in Bangladesh the number of internet users are about 80 million. So, you can easily reach to the huge audience or vice versa.

3. To get more customers from search engines.

Internet users are mostly depend on search engines to get anything from internet. Just think about yourselves, how many times you directly use web address and how many times you seek help from search engines to get anything in internet? Suppose you need to buy a dress or you need to know an information. Then what will you do?  You most probably will go to Google and search by your desired keyword. Google then brings many links related your keyword. You then will go one of these links. So, when someone looking for a product or information by search engine which is contains your website, search engine may show your web link on top of its search result if you have proper search engine optimization (SEO) in your website. Thus, you can generate more traffic in your website and increase your sale.

4. To display products or services.
Website is the best tool to display your products or services you provide to your consumers. It can influence customers to buy more. A product can be displayed with its details in attractive way in a website. You can display your products category wise so that customer can easily find their desired one. It increases your sales.



5. 24 hours active.

It is impossible to man to active 24 hours in his Facebook page. Different customers will order in different time. But a man can’t active all time for taking all orders. Because of this inability a Facebook page loses many potential customers as they (customers) don’t get quick response.

But a website can take order from customers 24 hours. It also can take thousands of orders at a time. It reduces work pressure of an entrepreneur too.

6. Google analytics integration. 

Google analytics is like closed circuit (CC) camera for your website. By using google analytics in your website, you can observe all your website condition. You can see how many traffic come in your website every day, every hour, every minute even every second. You also can come to know where they come from in your website, what product they click, which page they visit, how long they stay in your website. By observing your web traffic, you can understand what should you do and can make plan for your business’s betterment.

 7. Business report.
Reporting is an important part of business. Without report, you can’t understand your business condition whether you are losing or benefiting. If you are currently run Facebook business page, then you have to make report every day and it consumes your huge time. But an e-commerce website can make report constantly. How many products are sold, how many are delivered, how many are rest in your inventory and how much money you earned, all are being saved automatically in report section of website. It reduces your working pressure as well as save your time.

8. Customer database.

When you have an e-commerce website, you can save your customer data in your web database. Later, you can advertise among your customer by SMS and email marketing. Thus, you can be connected with your customers making a good communication relevant messaging and emailing. It also can help you to broad your business.

9. Free from political issue.

Sometimes, Facebook is blocked by government for some political issue. Sometimes it is blocked for preventing question paper leakage. Again, sometimes Facebook makes trouble for its internal problem. These times, your business will be hampered if your business is only Facebook page based. But if you have an e-commerce website, you can run your business despite of such situation. 



10. Customers satisfaction.

Unless you have an e-commerce website, it is hard to gain customers satisfaction only by your Facebook page. Because, as it needs no money to open a Facebook page, there are many fraud pages in Facebook. Many people are being cheated by these fraud page. Among these fraud Pages how one can get you are real unless you do not have a website? If you have an e-commerce website linked in your Facebook page, then people will easily trust you and thus, your sales your increase with trust.

In fine, I would like to say, the need of an e-commerce website for online business is beggar descriptions. Without e-commerce website, online business will not be called e-commerce. A website makes online business fully digital, it reduces working pressure, it can reach to huge audience quickly.